Sunday, 25 January 2015

Wide Eyed Brief Part 2

Module Code:
Module Title:
Extended Practice
Learning Outcomes:

BRIEF TITLE: Wide Eyed Records
BRIEF NUMBER: Brief 7 – Part 2

Create more merchandise for the brand and the other employees at Wide-Eyed. Also create an online presence and EP covers for the new releases of tracks.
Producing underground house music, showcasing the music made in Verbier and Ibiza. Not a regular household name. Found by people who love and enjoy underground house music, not for commercial use.
Consider the audience and how to connect to them. Consider what printed ephemera will be needed, and the time scale so that it’s ready in time. Also look up other current house music producers and record companies to see how they connect to their audience.
Mandatory Requirements:
Knowledge on underground house music and other record label brands. Presentation boards for client.
Target Audience:
Underground house music phenatics. Mainly not a brand that people will find by accident, found by people who know, and people who are looking.
Tone of Voice:
Eye catching, fit in but stand out, original, serious and relaxed aesthetic, to the point.
  • Lighters - Both black and white
  • Dart flights - Both black and white, at least 10 sets of each.
  • Mug - One 
  • IPhone cases - Both for an Iphone5 and IPhone4 - in black and white
  • Beanies - Both grey and black
  • Hoodies - Both grey and black
  • Business Cards - More for the owner himself, plus three other employees
  • Website layouts - Content for website
  • Website Heading Illustrations - Heading for each page in 'Wide-Eyed' style

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