The client has asked for some posters doing for his first official night and launch party for Wide-Eyed. The main DJ will be the client himself, OWAY. Therefore I need to include this on the posters, I was also told to include the Wide-Eyed Logo as the main focus, keep the design 'simple' and 'cool'. I have been given the logo of the club that the launch night is at, which needs to be on the poster, and the colour red needs to be focused on too. He is wanting two posters doing, one being quite general, as OWAY is resident every Thursday at Etoile Rouge, and the other poster being the specific launch night poster with the dates of the launch night on there. From here it got handed over to Etoile Rouge who I am now arranging these event posters with.
Incorporating the club logo into the poster is really important for this. The club wants to get as much publicity as they can from this. Although the logo that I have been sent is very small and pixelated. The quality of the logo is bad and the logo itself is difficult to incorporate it with the style of the brand. As the poster needs to be red, I think that I should I should include the colours from the logo, this will make it more in-keeping with the Etoile Rouge brand.
Speaking to the client.
After sending off the flyers, Etoile Rouge were concerned that their name wans't big enough on the posters, therefore I have made slight re-arrangements, takning away the circle as they don't wish to have Wide-Eyed in a circle.