Showing posts with label Brief Development. Show all posts
Showing posts with label Brief Development. Show all posts
Friday, 22 May 2015
Friday, 8 May 2015
Publication Crit
Publication Crit.
During the crit today with Tony Broomhead I decided that I wanted to discuss my publication as it is something that I have ideas for, although I'm not sure what I am actually going to do for it. Therefore it would be nice to be in a crit with peers who I can speak about my ideas with, but also so that I can get an opinion from an outsider of the course. Before going into the crit I had done a few different things to try and think of ideas. I thought that getting it all written down would help me through the crit.
My ideas.
I am thinking about making an animation that runs alongside a publication including image making in the publication and how important image making is to my practice. Including Branding, Packaging, Editorial, Information Graphics and Animation, I will show how important image making is to these processes to me and in general. This is my methodology when making graphic design, considering the imagery.
During the Crit.
Animation
- could include a coversation over the top.
- use someone elses voice.
- interview over the top of me making an image/animation.
- keep it fun and laid back not too serious with the voice over.
Flip Book
- create a flip book showing how an image is made.
- show my process with a small animation at the bottom of moving people.
Record Myself
- make an animation of me making an image, showing how I make an image.
- quicktime player.
- screen shots.
- publication and show screen shots of how I make an image, my methodology.
- live drawing something I am interested in - pugs.
Overall
Doing screen shots of the me creating a brief will show my methodology, this would link with both publication or animation, whatever I am wanting to do. Create a video of the image making process that I go through.
After The Crit
After the crit I have decided that I am slightly more clear with the idea of the brief, although I am more confused about actually what I am going to do, and the content of whatever I am going to make. I know that the publication is whatever I want it to be as it is my methodology, although I am still not sure what to do for it, and how I can get across my methodology in the best way. Overall I think that I need to continue doing more research to find out what would be the best thing for me to do for my publication.
During the crit today with Tony Broomhead I decided that I wanted to discuss my publication as it is something that I have ideas for, although I'm not sure what I am actually going to do for it. Therefore it would be nice to be in a crit with peers who I can speak about my ideas with, but also so that I can get an opinion from an outsider of the course. Before going into the crit I had done a few different things to try and think of ideas. I thought that getting it all written down would help me through the crit.
My ideas.
During the Crit.
Animation
- could include a coversation over the top.
- use someone elses voice.
- interview over the top of me making an image/animation.
- keep it fun and laid back not too serious with the voice over.
Flip Book
- create a flip book showing how an image is made.
- show my process with a small animation at the bottom of moving people.
Record Myself
- make an animation of me making an image, showing how I make an image.
- quicktime player.
- screen shots.
- publication and show screen shots of how I make an image, my methodology.
- live drawing something I am interested in - pugs.
Overall
Doing screen shots of the me creating a brief will show my methodology, this would link with both publication or animation, whatever I am wanting to do. Create a video of the image making process that I go through.
After The Crit
After the crit I have decided that I am slightly more clear with the idea of the brief, although I am more confused about actually what I am going to do, and the content of whatever I am going to make. I know that the publication is whatever I want it to be as it is my methodology, although I am still not sure what to do for it, and how I can get across my methodology in the best way. Overall I think that I need to continue doing more research to find out what would be the best thing for me to do for my publication.
Friday, 1 May 2015
Spilt Milk Meeting 1
Spilt Milk.
Meeting 1.
Mel and I met up today and decided on this, w started to think about doing a collaborative branding brief. We thought about it for a few days and decided that we would come together with different branding ideas. We brought our ideas together and realised that it would be good for us to do a food or drink branding brief, it is something that we are both interested in and something we would both like to do.
Some of my ideas.
Spilt Milk is going to be an up and coming milkshake bar in Leeds city center. We will define all of the specifics on the brief itself. Moving on from this we have come up with a name and we both need to think about logos, aesthetics of the brand and colour choices. This is what we are going to think about before we next meet. Only thinking about the ideas, rather than logos themselves.
Meeting 1.
Mel and I met up today and decided on this, w started to think about doing a collaborative branding brief. We thought about it for a few days and decided that we would come together with different branding ideas. We brought our ideas together and realised that it would be good for us to do a food or drink branding brief, it is something that we are both interested in and something we would both like to do.
Some of my ideas.
- Jam Company - Strawberry, Raspberry, Lemoncurd - Bun and Cakes
- Sweets - Sweet Shop Range - Sweets Range
- Hotel - Room Pack - Stationery
- Restaurant - Menus and Stationery - Signage for Shop
- Coffee Range - Different Blends - Cafe
- Cookies - Different Flavours - Delicatessen Shop
- Fruit Smoothies - Different Flavours - Brand
- Honey Range - Different Honeys
- Macaroons - Packaging - Bags
- Fast Food Place - Branding and Packaging - Take Out Stuff
- Pet Food - Treats - Packaging
- Beauty and Health - Soaps - Smellys
- Clothes Brand - Tags - Shop
- Barbers - Branding - Information Graphics
Spilt Milk is going to be an up and coming milkshake bar in Leeds city center. We will define all of the specifics on the brief itself. Moving on from this we have come up with a name and we both need to think about logos, aesthetics of the brand and colour choices. This is what we are going to think about before we next meet. Only thinking about the ideas, rather than logos themselves.
Wednesday, 29 April 2015
Adnams Beer Rebranding
Adnams.
When going through the supermarket I started to look at the beers and ales, and found that the Adnams beer selection was quite colourful, but not very appealing. Using too many colours sometimes doesn't work very well for the brand. I think that creating alternative packaging for a range of their beers would be better for them and a good brief for me to do, as I am interested in packaging, and haven't done a lot of it this year so far. The beer packaging that I first saw was three different beers called; Ghost Ship, Southwold Bitter, and Broadside. These are the beers that I am wanting to re-brand and package.
These are the actual beers themselves and the packagin/labels that are on them. This is something that I am wanting to change. I think that the colours that have been used don't compliment the brand and the logo. The Logo on the label is slightly different to the actual logo of the brand, this shows that they are willing to adapt their logo slightly for their packaging. This means that if I were to re-do this packaging, I could adapt the logo slightly, although I would like to keep the colours similar to the original so that they are recognised.
Packages Available.
This is the pack I think that I am going to try to re-do. This is becasue these are the three beers that I think need re-doing the most, also because these are the ones that are most accessable in the supermarkets, without ordering fromt the online shop.
This package is also soemthing that I will consider becasue it has the three beears in but actually has a few more aswell. I think that having six beers would work well in a pack, rather than having a pint glass aswell. This is something that I will consider when thinking about htis brief.
When I do the beer packaging, I also need to consider how it will be applied to a keg. This is because it will be the same product, althoguh just packaged differently. This is soemthing that wont be too hard to adapt, this is becasue it will just changing the scale and the layout slightly.
About Adnams.
If you’re new to Adnams Cellar and Kitchen, or just keen to learn a little more about what you can find in our stores and our online shop, then this page should help. If you'd like to find out more about Adnams plc, then this page will help, too.
What we do
Adnams
Cellar & Kitchen started out as two shops in the Suffolk coastal
town of Southwold – both a slingshot away from our famous brewery.
Southwold has always been a top holiday destination for visitors who
loved our stores and our products, so it made sense that we developed a
mail order business to send our wines, beers and items of hand-selected
kitchenware to our customers by post. This worked brilliantly for around
thirty years, and during that time, the economic landscape developed
considerably. We wanted to branch out and expand from our home in
Southwold.
It was in the summer of 2005 that we opened another store (on the beautiful North Norfolk coast at Holkham) and since then we’ve opened stores across a wide band of East Anglia. For a complete list of our store locations, click here.
During this time of retail expansion, our home delivery service has continued, strengthened by an e-commerce website, where we showcase our wine range and a small selection of kitchenware as well as Adnams-branded products, food and clothing.
Our wines
Our
wine range has been shaped and reshaped over many years, as new
countries and regions come on board, and as we discover new wineries and
talented winemakers. The current range is selected by our Senior Buyer
Alastair Marshall, who has been buying wines for Adnams for over 30
years, along with input from Rob Chase. Our buyers seek out distinctive
wines from producers with a real passion for their craft. Each wine, as a
natural product of its growing environment and the winemaking
philosophy of its maker, carries its own story.
We have a core range of wines that make it on to our annual wine list, but these wines are supplemented by one-off purchases that we only have in stock for a month or two. Often these wines are from small producers who don’t have enough wine to supply us for a whole year, or we will buy a small parcel if the wine is of particular interest. Many of our wines are produced using organic or biodynamic methods (these are indicated by a green leaf symbol in our wine list).
Unlike our beers, which are all made in Southwold, we do not make any wines ourselves – we buy from winemakers from all over the world - some of which are bottled under our own label under the Adnams Selection range.
Our Kitchenware
Our website at present displays a small selection of our kitchenware range.
We also have a selection of Adnams clothing and merchandise on the website, ideal gifts for lovers of Adnams and Adnams’ beers. Click here to view our online kitchenware range.
Our Beer & Spirits
Adnams is famous as a producer of top quality beer and hand-crafted spirits. For more information on our beers, click here.
Our spirits are made in our distillery that is housed in what was the
brewery's old Copper House - hence the name Copper House Distillery.
We're proud that many of our spirits have been awarded medals from
prestigious competitions across the world. You can find out more about our spirits here.
Our web and mail order service
If you have any questions that are not answered on our website, please call the Adnams team on 01502 727222 Monday-Friday from 9am until 5pm, or send an email to customerservices@adnams.co.uk. Orders placed by the telephone and the website will take between 3-5 working days to be delivered to you by a third-party courier. For further information on delivery, please click here.
The Brief.
For this brief I think that it is important to keep the same message for the brand and each of the beers. But also make them more appealing and attractive for the customers, this will increase the sales figures for this beers. I think that I will keep the same colour scheme so that it will relate to the brand when it has finished, and poeple will recognise that it is the same brand, just with a more pleasing aesthetic. Moving on from this I am going to start working on what I will be doing for my packaging. Also which pack I am going to create, the three beer bottles with the pint glass or the six beer bottles. Another thing would be to look at more beer packaging and labeling in the supermarket, so that I can see what others are going for in the market.
When going through the supermarket I started to look at the beers and ales, and found that the Adnams beer selection was quite colourful, but not very appealing. Using too many colours sometimes doesn't work very well for the brand. I think that creating alternative packaging for a range of their beers would be better for them and a good brief for me to do, as I am interested in packaging, and haven't done a lot of it this year so far. The beer packaging that I first saw was three different beers called; Ghost Ship, Southwold Bitter, and Broadside. These are the beers that I am wanting to re-brand and package.
Packages Available.
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About Adnams.
If you’re new to Adnams Cellar and Kitchen, or just keen to learn a little more about what you can find in our stores and our online shop, then this page should help. If you'd like to find out more about Adnams plc, then this page will help, too.
What we do
Adnams
Cellar & Kitchen started out as two shops in the Suffolk coastal
town of Southwold – both a slingshot away from our famous brewery.
Southwold has always been a top holiday destination for visitors who
loved our stores and our products, so it made sense that we developed a
mail order business to send our wines, beers and items of hand-selected
kitchenware to our customers by post. This worked brilliantly for around
thirty years, and during that time, the economic landscape developed
considerably. We wanted to branch out and expand from our home in
Southwold.It was in the summer of 2005 that we opened another store (on the beautiful North Norfolk coast at Holkham) and since then we’ve opened stores across a wide band of East Anglia. For a complete list of our store locations, click here.
During this time of retail expansion, our home delivery service has continued, strengthened by an e-commerce website, where we showcase our wine range and a small selection of kitchenware as well as Adnams-branded products, food and clothing.
Our wines
Our
wine range has been shaped and reshaped over many years, as new
countries and regions come on board, and as we discover new wineries and
talented winemakers. The current range is selected by our Senior Buyer
Alastair Marshall, who has been buying wines for Adnams for over 30
years, along with input from Rob Chase. Our buyers seek out distinctive
wines from producers with a real passion for their craft. Each wine, as a
natural product of its growing environment and the winemaking
philosophy of its maker, carries its own story.We have a core range of wines that make it on to our annual wine list, but these wines are supplemented by one-off purchases that we only have in stock for a month or two. Often these wines are from small producers who don’t have enough wine to supply us for a whole year, or we will buy a small parcel if the wine is of particular interest. Many of our wines are produced using organic or biodynamic methods (these are indicated by a green leaf symbol in our wine list).
Unlike our beers, which are all made in Southwold, we do not make any wines ourselves – we buy from winemakers from all over the world - some of which are bottled under our own label under the Adnams Selection range.
Our Kitchenware
Our website at present displays a small selection of our kitchenware range.
We also have a selection of Adnams clothing and merchandise on the website, ideal gifts for lovers of Adnams and Adnams’ beers. Click here to view our online kitchenware range.
Our Beer & Spirits
Adnams is famous as a producer of top quality beer and hand-crafted spirits. For more information on our beers, click here.
Our spirits are made in our distillery that is housed in what was the
brewery's old Copper House - hence the name Copper House Distillery.
We're proud that many of our spirits have been awarded medals from
prestigious competitions across the world. You can find out more about our spirits here.Our web and mail order service
If you have any questions that are not answered on our website, please call the Adnams team on 01502 727222 Monday-Friday from 9am until 5pm, or send an email to customerservices@adnams.co.uk. Orders placed by the telephone and the website will take between 3-5 working days to be delivered to you by a third-party courier. For further information on delivery, please click here.
The Brief.
For this brief I think that it is important to keep the same message for the brand and each of the beers. But also make them more appealing and attractive for the customers, this will increase the sales figures for this beers. I think that I will keep the same colour scheme so that it will relate to the brand when it has finished, and poeple will recognise that it is the same brand, just with a more pleasing aesthetic. Moving on from this I am going to start working on what I will be doing for my packaging. Also which pack I am going to create, the three beer bottles with the pint glass or the six beer bottles. Another thing would be to look at more beer packaging and labeling in the supermarket, so that I can see what others are going for in the market.
Monday, 27 April 2015
Adnams Beer Brief
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BA
(Hons.) GRAPHIC DESIGN
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Level
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6
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Module Code:
OUGD603
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Module Title:
Extended Practice
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Learning Outcomes:
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BRIEF TITLE: Adnams Beer
BRIEF NUMBER: Brief 14
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Brief:
Re-brand and package Adnams beer so that they are more appealing in supermarkets. |
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Background:
The Adnams stores started out as two shops in the Suffolk coastal town of Southwold – both a slingshot away from our famous brewery. This worked brilliantly for around thirty years, and during that time, the economic landscape developed considerably. We wanted to branch out and expand from our home in Southwold. |
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Considerations:
Consider which of the beers are available to buy in the supermarket, also how to keep a similar brand aesthetic but make them more aesthetically pleasing, and make people pick them up from the shelf more. |
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Mandatory Requirements:
Research into the appropriate areas – Look into current beers available to buy in the supermarkets. What other beer packaging looks like and the aesthetic that they have. |
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Target Audience:
Men and women beer lovers, also people who would like to
buy a gift of different ales and beers for people.
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Tone of Voice:
Passion for beer, light
hearted with a serious side.
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Deliverables:
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Saturday, 28 February 2015
Wednesday, 4 February 2015
Year Book Pitch Brief
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Sunday, 1 February 2015
Monday, 26 January 2015
Wide-Eyed - Part 2 - Extra Brief
Wide-Eyed Part 2.
The Brief.
The owner of Wide-Eyed Records called Oscar is wanting more doing for his brand. He is wanting merchandise creating for his employees, and for some of the general public interested in his music. He is also wanting launch posters to promote his first night under his new label name. There are many different things that he would like for this brief, some of which I will be able to produce myself, and others which will need printing externally.
Deliverables.
Although this is quite a lot of merchandise to produce, I think that it will be a good experience, as they will help the client and it is a live brief therefore I will be receiving feedback from an actual client. Also the first part of this brief lead me to receive another live brief from a new client. This may also lead to working with more clients as the launch night posters will be going through a club in Verbier. This is something that I am excited to do and see the results from, which will hopefully lead to more work and loyalty from the client.
The Brief.
The owner of Wide-Eyed Records called Oscar is wanting more doing for his brand. He is wanting merchandise creating for his employees, and for some of the general public interested in his music. He is also wanting launch posters to promote his first night under his new label name. There are many different things that he would like for this brief, some of which I will be able to produce myself, and others which will need printing externally.
Deliverables.
- Lighters - Both black and white
- Dart flights - Both black and white, at least 10 sets of each.
- Mug - One
- IPhone cases - Both for an Iphone5 and IPhone4 - in black and white
- Beanies - Both grey and black
- Hoodies - Both grey and black
- Business Cards - More for the owner himself, plus three other employees
- Launch Night Posters - Both Print and Digital versions
- Cover Photo - For launch night
- Website layouts - Content for website
- Website Heading Illustrations - Heading for each page in 'Wide-Eyed' style
Although this is quite a lot of merchandise to produce, I think that it will be a good experience, as they will help the client and it is a live brief therefore I will be receiving feedback from an actual client. Also the first part of this brief lead me to receive another live brief from a new client. This may also lead to working with more clients as the launch night posters will be going through a club in Verbier. This is something that I am excited to do and see the results from, which will hopefully lead to more work and loyalty from the client.
Sunday, 25 January 2015
Wide Eyed Brief Part 2
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Wednesday, 12 November 2014
Plan So Far.
Thoughts.
So far during level 6 I have many different briefs on the go. The first brief I started was '100 days of..' this is quite a large brief but has a large time scale so doesn't take up too much time to create 1 monster a day, as long as I keep on top of it, which I have done so far, this is somthing I will be using for my Context of Practice practical. I also started my Quentin Tarantino Boxset at the start of the year too. After starting these briefs I then received two different live briefs that need to be done to a deadline, one of which is quite small(Christmas Sushi), the other being quite large(Wide-Eyed Records). To take a break from the others I entered a competition brief for Tigerprint, this was quite a small brief and didn't take up too much time, but gave me a break from my others. As well as that me and my collaborative partner have started our collaborative brief (Pops), I also have tutorials breaking up the week for CoP, this is really important so I need to prioritize this especially as the essay deadline for our draft is on 11th December. Also we are being set different live briefs throughout the year, and although we don't have to do them, I think that it would be best if I did, as it would be doing different kinds of things and doing it for an actual design studio.
Plan.
I think I am spreading my time to thin and I should prioritize certain briefs before others. Some which have a deadline sooner and that are live should be done sooner.
So far during level 6 I have many different briefs on the go. The first brief I started was '100 days of..' this is quite a large brief but has a large time scale so doesn't take up too much time to create 1 monster a day, as long as I keep on top of it, which I have done so far, this is somthing I will be using for my Context of Practice practical. I also started my Quentin Tarantino Boxset at the start of the year too. After starting these briefs I then received two different live briefs that need to be done to a deadline, one of which is quite small(Christmas Sushi), the other being quite large(Wide-Eyed Records). To take a break from the others I entered a competition brief for Tigerprint, this was quite a small brief and didn't take up too much time, but gave me a break from my others. As well as that me and my collaborative partner have started our collaborative brief (Pops), I also have tutorials breaking up the week for CoP, this is really important so I need to prioritize this especially as the essay deadline for our draft is on 11th December. Also we are being set different live briefs throughout the year, and although we don't have to do them, I think that it would be best if I did, as it would be doing different kinds of things and doing it for an actual design studio.
Plan.
I think I am spreading my time to thin and I should prioritize certain briefs before others. Some which have a deadline sooner and that are live should be done sooner.
- Continue doing the '100 days of' as this is not largely time consuming, it also gives me something to keep focused on an up to date with everyday, and at the end I will have a large amount of illustrations.
- Put the Boxset to the side as there is no immediate deadline and I can pick it back up after a few live briefs are done and my CoP is more on its way. I think this is something to pick back up when I break for Christmas.
- Tigerprint has been finished and submitted, it has been blogged and finished, the only thing left to do is mock onto things and create design boards for it, this is something I will do closer to the 11th Dec.
- Wide-Eyed Records is a live brief and is something that needs to be completed before the 20th Nov, therefore I will prioritize this. I will also split this brief into two as the branding and logo needs to be completed before the 20th, and the posters for later in January.
- Christmas Sushi, this is a brief that won't take up too much time, and will be a nice break for me in the longer briefs. This is also a live brief which means that I will be able to get feedback from it for doing it.
- CoP is really the most important thing to me right now, it is something I am going to set days aside for each week so that I can always have time for it. This is specific for my theory part as it is something that I struggle with, my practical is consistent and it will be done over a course of 100 days, and then more to develop the campaign.
- My collaboration with Adam hasn't got very far so far. There hasn't been a lot of communication with each other and we have only just established what the brief actually is. After my two live briefs are completed I will be able to focus more on the collaborative, starting ideas and designing on the 23rd Nov, as I should have both my Christmas Sushi and Wide-Eyed Records part one done by then.
Thursday, 6 November 2014
Wide-Eyed Brief
Wide-Eyed Record Company.
The Brief.
Create a brand and the identity of a new record company called Wide- Eyed. Also the Promotional material for the launch party.
Background.
Producing underground house music, showcasing the music made in Verbier and Ibiza. Not a regular household name.
Considerations.
Consider the audience and how to connect to them. Consider what printed ephemera will be needed, and the time scale so that its ready in time.
Target Audience.
Underground house music phenatics. Mainly not a brand that people will find by accident, found by people who know, and people who are looking.
Tone of Voice.
Eye catching, fit in but stand out, original, serious and relaxed aesthetic, to the point.
Mandatory.
Knowledge on underground house music and other record label brands. Presentation boards for client.
Deliverables.
Why?
This is a live brief, and is a new record company that is going to be opening. Doing a live brief will be really good for me at this point, as there are more limitations, which means that I need to be more strict with myself with timings. It also means that I will be able to get real feedback and have more experience with working with an actual client rather than just doing loads of my out set briefs for no real purpose. Originally the client asked for ideas for the name also, but they then came up with Wide-Eyed, which is suppose to suggest wisdom, wonder and the idea of being fresh and new. This is perfect for the label in my opinion and think it will work really well, therefore they have bought the rights to that name.
I started to think about the different things that are asked within the brief. The client and I also started to think about what else he will be needing for the future for example the artwork for the digital releases, although when it comes to that I will have a separate brief, as there is a rush for the actually branding itself.
The Deadline.
The final deadline for this brief is the 28th November, although to have all the t-shirts printed and the banners ready, I will need to have really good time management o get this done, amongst everything else and the other brief I have at the minute. Therefore I am looking to have everything designed and ready for the 20th November, which will give me time to get everything printed, and time in case anything goes wrong.
Relationship with Client.
The client has said that they want to be a huge part of the designing of the branding and will want to have a massive input. As it is there business and are passionate about it, it will help me, as they know what they want and won't take anything less. This is an experience with a client that I have never had before, as I have previously just worked with people who don't really know or care about the design. I will be keeping in touch with the client throughout this entire process and will be meeting them quite regularly for suggestions and amendments.
Whats Next?
The Brief.
Create a brand and the identity of a new record company called Wide- Eyed. Also the Promotional material for the launch party.
Background.
Producing underground house music, showcasing the music made in Verbier and Ibiza. Not a regular household name.
Considerations.
Consider the audience and how to connect to them. Consider what printed ephemera will be needed, and the time scale so that its ready in time.
Target Audience.
Underground house music phenatics. Mainly not a brand that people will find by accident, found by people who know, and people who are looking.
Tone of Voice.
Eye catching, fit in but stand out, original, serious and relaxed aesthetic, to the point.
Mandatory.
Knowledge on underground house music and other record label brands. Presentation boards for client.
Deliverables.
- Logo
- Business card/Stationery
- T-shirt/Caps
- Stickers
- Logo Stencil
- Banner
- Promotional Posters
Why?
This is a live brief, and is a new record company that is going to be opening. Doing a live brief will be really good for me at this point, as there are more limitations, which means that I need to be more strict with myself with timings. It also means that I will be able to get real feedback and have more experience with working with an actual client rather than just doing loads of my out set briefs for no real purpose. Originally the client asked for ideas for the name also, but they then came up with Wide-Eyed, which is suppose to suggest wisdom, wonder and the idea of being fresh and new. This is perfect for the label in my opinion and think it will work really well, therefore they have bought the rights to that name.
The Deadline.
The final deadline for this brief is the 28th November, although to have all the t-shirts printed and the banners ready, I will need to have really good time management o get this done, amongst everything else and the other brief I have at the minute. Therefore I am looking to have everything designed and ready for the 20th November, which will give me time to get everything printed, and time in case anything goes wrong.
Relationship with Client.
The client has said that they want to be a huge part of the designing of the branding and will want to have a massive input. As it is there business and are passionate about it, it will help me, as they know what they want and won't take anything less. This is an experience with a client that I have never had before, as I have previously just worked with people who don't really know or care about the design. I will be keeping in touch with the client throughout this entire process and will be meeting them quite regularly for suggestions and amendments.
Whats Next?
- Mind map of different ideas for the logo.
- Drawings of logos.
- Digital logos.
- Meet with client for suggestions - 9th Nov.
Wednesday, 5 November 2014
Wide Eyed Part 1
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Thursday, 30 October 2014
Third Meeting with Adam
Ice Pops Brief.
Going into this meeting I wanted to discuss the initial brief with Adam as I was unsure what the actual brief was. As Adam came to me with this brief and idea, I didn't want to change it too much, therefore I wanted to know what the initial brief is. After discussing this for a while and going through all of the different ideas we both had, we settled on an idea which we are both a lot happier with and an idea which is more achievable.
The Brief.
Create an ice pop shop and propose it. This will include creating the branding and identity for the shop, packaging for the products being sold, information graphics on the walls and the menus, signage. Also photography of the ice lollys being made. This will be a proposed shop.
Further Development.
I am a lot happier with this brief and think it makes more sense and is more achievable, I also think that Adam is a lot clearer and happier with the current amended brief too. As we are both interested in similar things we have decided to come up with some initial illustrations for the shop and the murals on the walls and bring them both together to see what works best. We won't be doing this throughout the brief as it may just waste time, both doing the same things, but for the initial identity I think that this is important that we both have a say. We also started to think about names and have currently come up with 'Solli' which I am happy. This will be the starting point of this brief, I now feel like the brief has been established and I know what I need to do and get on with.
Going into this meeting I wanted to discuss the initial brief with Adam as I was unsure what the actual brief was. As Adam came to me with this brief and idea, I didn't want to change it too much, therefore I wanted to know what the initial brief is. After discussing this for a while and going through all of the different ideas we both had, we settled on an idea which we are both a lot happier with and an idea which is more achievable.
The Brief.
Create an ice pop shop and propose it. This will include creating the branding and identity for the shop, packaging for the products being sold, information graphics on the walls and the menus, signage. Also photography of the ice lollys being made. This will be a proposed shop.
Further Development.
I am a lot happier with this brief and think it makes more sense and is more achievable, I also think that Adam is a lot clearer and happier with the current amended brief too. As we are both interested in similar things we have decided to come up with some initial illustrations for the shop and the murals on the walls and bring them both together to see what works best. We won't be doing this throughout the brief as it may just waste time, both doing the same things, but for the initial identity I think that this is important that we both have a say. We also started to think about names and have currently come up with 'Solli' which I am happy. This will be the starting point of this brief, I now feel like the brief has been established and I know what I need to do and get on with.
Sunday, 19 October 2014
Brief Plan
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Name:
Daisy Conway
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Manifesto:
I am a graphic designer with a focus on image based design. I
am driven by print and publications and have a very hands on approach.
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Brief one (title): Quentin
Tarantino Box Set
Create a collectors edition box set for Quentin Tarantino films.
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Time frame:
4 weeks
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Brief two (title): 100
Days of…
Part 1.
Create an image a day for 100 days (150mm by 150mm).
Part 2.
Create a campaign/make an exhibition, to try and get other to
take the ‘100 days of…’ challenge.
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Time frame:
5 months
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Brief three (title):
Christmas Sushi (live)
Create images of sushi for Christmas for social network for a
sushi bar called Nomad in Switzerland. Apply to Christmas promotional poster,
logo available to use.
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Time frame:
1 week
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Brief four (title): Wide
Eyed Branding (live)
Branding and identity for a new record company in Switzerland,
producing promotional material for the brand.
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Time frame:
1 month
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Brief five (title): Europe
Brief
Create a series of screen print of cities around Europe.
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Time frame:
1 month
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Brief six (title): Dog
Breeds
Create a publication using information graphics about different
dog breeds.
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Time frame:
6 weeks
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Brief seven (title): Get
People Moving
Create a printed pack to help and inform people about exercise
and get people more active.
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Time frame:
3 weeks
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Brief eight (title): Robin
Williams Tribute
Create a tribute for Robin Williams, include something to raise
money and awareness for how/why he died.
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Time frame:
3 weeks
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Tuesday, 7 October 2014
First Meeting With Adam
Collaborative.
Me and Adam have decided that we would work well together and thought that we would do a collaborative brief. He came to me with a brief he was really excited about, this was a brief about ice lollys. During the summer he has made many of his own flavours, and decided to develop this into a brief. This would include making a pop up shop, creating the ice lolly packaging, branding, and recipe book. As my dad works with printing plastics packaging, I will ask him what would be possible for us to do with printing packaging for the ice lollys.
We decided to meet up and go through what we will be doing for this brief and where we should start. We have decided to do this brief before Christmas and maybe over Christmas, this means that we may be able to do a pop up shop in the Leeds Print Festival if there is space, this is also good for me, as it means that I won't be doing too many collaborations at the same time, as I am doing one with Melissa after January.
Meeting for the first time meant that we could go further into what we are wanting to do.
We decided to go down to the metal workshop to find out what would be possible to do. We found out that vac forming wouldn't be the best option as it would mean that the plastic we would have to use may stretch too far and snap. It would also not be appropriate for food as the plastic isn't food safe. We then went to ceramics to see if we would be able to create a mold then, which sound like it would be the best option for us, as this would be food safe. This is something we didn't think about before going down.
In the next meeting I think that we need to go further into what our roles and responsibilities will be in this brief, so that we don't both end up doing the same things or similar things, this will utilise our time and skills better.
Me and Adam have decided that we would work well together and thought that we would do a collaborative brief. He came to me with a brief he was really excited about, this was a brief about ice lollys. During the summer he has made many of his own flavours, and decided to develop this into a brief. This would include making a pop up shop, creating the ice lolly packaging, branding, and recipe book. As my dad works with printing plastics packaging, I will ask him what would be possible for us to do with printing packaging for the ice lollys.
We decided to meet up and go through what we will be doing for this brief and where we should start. We have decided to do this brief before Christmas and maybe over Christmas, this means that we may be able to do a pop up shop in the Leeds Print Festival if there is space, this is also good for me, as it means that I won't be doing too many collaborations at the same time, as I am doing one with Melissa after January.
Meeting for the first time meant that we could go further into what we are wanting to do.
- Recipe book
- Packaging for the lollys
- Brand guidelines
- Website
- Pop up shop - Leeds Print Festival - Colours May Vary
- Menu/Signage
- Laser cutting lolly sticks
- Vac forming molds for lollys
We decided to go down to the metal workshop to find out what would be possible to do. We found out that vac forming wouldn't be the best option as it would mean that the plastic we would have to use may stretch too far and snap. It would also not be appropriate for food as the plastic isn't food safe. We then went to ceramics to see if we would be able to create a mold then, which sound like it would be the best option for us, as this would be food safe. This is something we didn't think about before going down.
In the next meeting I think that we need to go further into what our roles and responsibilities will be in this brief, so that we don't both end up doing the same things or similar things, this will utilise our time and skills better.
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