Syfy UK Design Boards

Publication Development

Design Publication.
After deciding the concept for my publication, and deciding what I am going to do with it, I started to work on the images that I am wanting to include in the publication. For each section I want to include spreads about the briefs that I have produced, why imagery is important to this subject and the studios that I have been to during third year that relate to this.

The first section of my publication is about image making and why it is important therefore I decided that it would be good for me to include my 100 days of...monster challenge as the main purpose for this brief is making an image a day. After researching into different things for the publication, I found Ricky Gervais's flanimals book. This lead me into thinking about dissecting my work into stages, like he dissected his flanimals and explained them. Doing this would show my methodology and the way that I work. Showing how I go from nothing to the image that I create, then also showing how I apply it to different areas of design.

Development.

The process of image making for me after the research and the thinking of ideas for a brief or project, would to be doing the initial drawing either on paper or digitally drawing it, although I would usually digitally draw things. Then I start to decide on the colours that I think are appropriate. Next is the adding of the contours, making the image less two dimensional where appropriate. Then finally I add the details that finish the images off. This will bring them to life a bit more. This is such an important process in the way I design. I think that dissecting the the images and annotating them, showing the stages that I go through will work really well for the publication, showing different examples of the way that I can then apply this to different areas of design.

After dissecting the first monster I started to get a grid system going about how I would produce the images for my publication. I wanted to create my book in the way that I would create any other piece of design, therefore each illustration would form a piece of information graphics about my images.

I think that showing how some of the briefs that I have been doing have developed is important, as it shows past the image making process, and shows how the image making progresses into how it is applied and adapted. I think that this is a really important part of my methodology, therefore it needs to be included in my publication.

For each of the areas of design I will include two double page spreads about a brief that I have done during the third year, that shows my methodology. Starting with the development process, then into the image making, followed by final pictures of the brief itself and the outcome that I have made.

This structure and grid system has been applied throughout the whole publication, so that it all fits in together as the publication is forming. I think that having the publication be in a certain order and have a grid system to it is important as it enforces the way that I work, as I like stucture and works in an order.

I decided that I would create the layout for the image making process pages in the illustrator and using a grid system in there so that it was easier for my to figure out where each of the images are going and how they will be annotated. Also it would help when I was actually dissecting the images.

Starting the publication with my statement/manifesto is a good idea, as this will introduce the reader to who I am as a designer and what I am interested in. Then moving onto the net page of my methodology in a diagram, also reenforcing this by repeating it on the back page. This will give the reader a good idea into what the entire publication is about.

Showing that the grid system is the same throughout works well for me, as it shows that my methodology is consistent throughout my design process, through keeping my grid system consistent throughout also.



This is the final digital copy of my publication, I am really happy with it and think that it is a really good way of showing me as a designers, as well as the process that I go through. As well as this being a publication showing my methodology, it can also be a good thing to show to studios, as it shows a lot about me, my designs, and the process that I go through to get there. This would give the studios a thorough understanding of me as a designer.

Syfy Submission Photography

Syfy Advertisement.
Photography.
The Syfy brief was create anything that would connect with the Syfy viewers to get them more interested in the Syfy channel and make people want to watch it more. This could be anything from creating a TV advert to creating an event. Whatever you find will work best to connect to the viewer. Therefore I decided to create an advert that would connect to the Syfy viewers and get them to watch more of their programmes, and believe in the brand more. Because the brief is an animation, with some posters to go along with it I think that it would be most appropriate to hand in the animation on a disc and the posters.

I think that photography of posters is quite hard, therefore I did the best that I could with them. Although I think that the lenses of the cameras are quite bad as there are speckles all over the lenses which I will now have to photoshop out.

SyFy Animated Advert

SyFy UK Advert from Daisy Sunshine Conway on Vimeo.

Syfy Evaluation

Evaluation.

The Syfy UK brief started as a huge challenge for me as I wanted to explore into more than just creating a printed campaign. As I had just completed a small animation for another brief I thought that this would be a really good opportunity to do this. Also after researching into the brief, I think that the most appropriate method of creating a campaign and adverts for the brand would be to create a video or animation. This is something that took quite a long time but it was definitely worth it.

The skills that I have developed during this brief was definitely working out how to set up files for an animation, also using After Effects. This is a skill that I have always wanted to develop, after doing this I have realised that I would love to do more animation. Also that I don’t think that anyone has to choose one path to go down in graphic design as there is a huge relationship between print and digital that I would like to explore more. I think that due to the fact that this was my first real animation designed, that I should have practiced a lot more, although I am happy with it. If I were to do the brief again I would make the animation slightly shorter/quicker, so that it all moves slightly faster than it currently does.

The outcome for this brief and the concept is very relevant for the brand and the target audience. This is strength in the animation and the brief. It highlights everything that the brand stands for, and attracts the right target audience, delivering the most direct message whilst still allowing their imagination to run wild. This is the intention of the TV advert.

Syfy Development

Syfy Development.
After deciding that I was going to create an animation I started to think about what I was going to include in it. I decided to start creating the scenes in illustrator so that they are ready to animate. This means that every moving object needs to be created in a different layer.

Future.

I found some images of the futuristic world and how it could look making it look most similar. Although I have found that it looks nothing like a realistic futuristic world therefore I need to go with something a bit more simple and to the point.

This looks a lot more like a futuristic world than the first attempt. It also means that I can keep a consistency throughout the animation as I will keep the illustration style the same throughout.

I also decided that in this scene the method of transport would be a flying vehicle in the sky, this would be a futuristic vehicle, that would fly around in the sky on the animation.

Screens.

Throughout the animation there will a be a vehicle running throughout transferring the viewers into different the different worlds through zooming into the screens, then back out into different worlds.

Under the Sea.

Choosing a colour scheme that will work for the under the sea scene is important. also I want the scene and the background to look as real as possible, this is why I thought that including the sun rays and highlights on the water would be a good idea. I will make these have an opacity in the animation so that it will fade in and out to make the water look like it is moving and look more real.

I also decided to create some creatures in the sea so that the submarine would pass some things under the water, this will also make the scene seem more real.

These are the screen developments for under the water, the layouts of the screens are all the same with different levels and information on them. Using the orange will connect with submarine used in the sea scene, the rocket in the space scene and the flying car in the futuristic scene.

Space Scene.

The rockets illustrated for the space scene keep within the same colour scheme as all of the other main objects in all three of the scenes.

Making the scene darker will help the idea of the futuristic scene, it will create mystery in scene which I think is important for this scene.

As well as there being a rocket in the space scene there will be the mother ship to take the rocket away and transport that in to a different world.

Some of the posters produced to support the adverts so that they can work 4D, experiencing the posters through time and taking the viewers on a journey.

The Logo.

Deciding on the logo colour and what I would do with it. I decided that I would get the mother ship to take away the rocket and spit out the logo then saying, which world do you live in at the end to some it all up.

Making the Animation.
Unfortunately I didn't take any screen shots throughout the making process, this is becasue I don't have After Effects on my mac, therefore I had to use the uni macs, and was in a rush when it came to the actual making of the animation. This is becasue I spent too long deciding on the actual ideas and the illustration for the animation, therefore I saved every second I could get before the YCN deadline. Although I feel that the animation went well and I have learnt so much during this brief.