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DBA Submission Photographs

DBA.
Photography.
For dba we all creating our own static poster and animated poster, we also had our own designated jobs to go with it. Therefore for my actual submission, I think it is important to provide a hard copy of the static poster, but also the animated poster too, and the presentation as we all made that too. This is why I thought that I would include my animation and the animation that we created for the DBA pitches on a disc.

I think that it is necessary to hand in the poster that I created and the animation. But just include the other aspects of the brief which I have done on my design boards. This is becasue it would be unnecessary to print out everything that I have done. Although the poster and animated poster is important, as well as the presentation.

Spilt Milk Photography

Spilt Milk.
Photography.
For the photography, Mel and I decided that we would do it together, this means that we would be able to get it done more efficiently and better. Having two people laying out the branding for the photography helps so much, as two sets of eyes are better than one. We have chosen to use a light grey in the background for this brief. I think that this will compliment the colours in our brand more, and allow them to stand out on the background, without using white and looking too tacky. As this is a collaborative brief it is important that we photograph everything together for our design boards, but also have a lot of the separate things that we contributed to the brief on our own and together, so that we can explain what we did for the brief and show it at the same time.

The photography for this brief went really well. I think having more than one person photographing makes it a lot easier to do. Also Mel and I work really well together, we work in a similar way, therefore we both agreed with what we had to do. This is a brief that I am really proud of and I think that it has gone really well. Mel is someone that I would always work with as she is really efficient in the way that she works, and brought lots of different skills to this brief.

Putting Spilt Milk Together

Making the Spilt Milk Ephemera.
Mel and I decided to take a day aside and get everything printed and made together so that we could help each other do it, as it would definitely take more than one person to do all of the making of the ephemera for the branding. We both cut our all of the things that we did and made them, then we both went through the other parts like the pattern on the jars and the labels for them as it was quite fiddly.

Having both of us doing the printing and making made the task a lot easier and quicker. Mel and I have worked really well together through this brief so far, we work at the same pace and have equal skills in different areas which is great for this branding brief as there are many different parts to it that needed doing. We have a photography slot in a few days to picture it all. Therefore all we have to do between now and then is to bind the brand guidelines which Mel is doing, and sort out the props to go in the jars, and the cookie packaging, which I am sorting out.

Spilt Milk Development

Development.
For this brief both Mel and I distributed the jobs evenly, this is so that we can get the most amount out work done and use our time efficiently. Some of my jobs were to produce the coasters for the milkshakes, so that if people wanted to eat/drink in, they can sit at a table and their milkshakes would go on the coasters. Also another job of mine is to produce the loyalty cards for Spilt Milk.

Coasters.
For the coasters I am wanting them to follow the brand guidelines. I want them to reflect the actual brand rather than reflect the patterns used for the chocolates, sweets, fruit or cakes. The brand has a stripe pattern to it which is found on the back of a lot of the products and ephemera. This is something that I want to include in the coasters on either the front or the back. I want to coasters to be very lighthearted and consist of quotes and type only. The quote on them should be playful like the brand and share the brand colours and messages.

I have worked out that the stripey pattern doesn't work well on the front of the coasters, this is because if the type, and the fact that it doesn't read well with the stripes on the front. Therefore I think that keeping the stripey print to the background of the coasters, like it is on the menu and the takeout milkshake cups too.

I think keeping the coasters quite simple and referencing social network throughout is a good idea for the coasters. It will encourage people to use social networking, which will help the business become more established and get more people to know about Spilt Milk.

Loyalty Cards.
Loyalty cards are quite an important thing to have in a milkshake shop. It does encourage people to come back as well as having a really nice milkshake. I think that it is important to keep the design for the loyalty card, keep it within the same aesthetics of the brand itself, using the stripes as the back of the loyalty cards will do this.

I started by looking a different loyalty cards to see how many stamps you would need before getting a free item. I decided that instead of having blank circles I would do an illustration of a milkshake in the same style that I have done the other illustrations. I realised that it would be really hard to see how many stamps or signatures when it is full colour, therefore I think that making the milkshake glasses have a 30% opacity this would make the signature, sticker or stamp more clear.

The milkshakes make the loyalty cards what they are. Without them the loyalty card would look too bare. When the customers buy a milkshake there will be small rounded stickers that are clear and have the full colour of the milkshakes so that it is clear how many milkshakes have been bought on the loyalty card.