The Pink Teapot Desing Boards

The Pink Teapot Evaluation

Evaluation.

The Pink Teapot brief was one of the quickest turns around briefs that have had to do before. The Pink Teapot is a café, which I have produced, all printed ephemera and created an online presence for. This is why it was quite easy for me to do this brief in such a short amount of time, as I have previously already research into what works best for The Pink Teapot and what doesn’t.

What I like about this brief was that it was one simple outcome, and the client loved it straight away. This is because it is someone that I have previously done work for before, so I know what she would prefer to see. Another positive to this brief is that doing such a short brief enabled me to have breaks from some of my longer one, this meant that I could go back with a fresh mind after the break of creating a short brief.

If I were to do this again I wouldn’t do anything differently other than get a picture of The Pink Teapot banner up in the cricket pitch, this would have shown the banner in context. It was just slightly too far to travel whilst being so busy. This is a brief I have really enjoyed, working with a live client again and having such a fast turn around brief.

The Pink Teapot Banners

The Pink Teapot.
Sponsor banners.
I have previously done design work for the pink teapot which included character design, and some business cards, gift vouchers, posters for the cafe, take away packaging, menus, and stickers. Although recently they have needed banners designed for a cricket pitch. Sonya, the owner, has started to sponsor the cricket team and they are getting banners printed for the pitch. Therefore she needed some banners producing uses the characters that I have previously designed, and in the style of the business cards which I previously designed too.

After taking the polka dots for the back of the business cards and extending them to the edge of the banners, I found that putting any writing on the polka dots will not be seen or very clear if I am wanting it to be white. Which I do because the black looks too harsh on this.

Playing with layouts.

When I was playing with the layouts for this I decided that I definitely want it to say 'For you with love...' on the banner, as it is something that is on the business cards and the menus, and something that represents the cafe really well. I also realised that having the faces on the left and the writing on the right didn't look right at all, and that I should swap the faded polka dots to the other side.

Unsure about whether or not to use the words 'The Pink Teapot' or use The Pink Teapot logo. The logo is something that I didn't produce, although it is something that I do like and think suits the brand really well. I think that making the polkadots at the left have a higher opacity also making it look better than having them fade into nothing.

I then started to think about the information and the faded out polka dots and how they might look better in the middle than being at one of the sides, this makes the banner look more even. Although it means that there will be four characters instead of three, which means that Sonya will be on there twice, one with her eyes open, and the other with them shut like she is really smiling (which is the one she prefers).

These four banners are the four that I have sent Sonya, to see what she thinks and if she wants anything changing. This is something that she will get back to me really quick, as she is wanting this as a quick turnover brief. I should hear back in the morning about the outcome, which means I can do any amendments to it before sending it to the printers.

The Pink Teapot Brief

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code: OUGD603	Module Title: Extended Practice	Learning Outcomes:

BRIEF TITLE: The Pink Teapot BRIEF NUMBER: Brief 11

Brief: Create a sponsor banner to advertise the café.

Background: The branding and printed ephemera produced for this café, has already been previously produced before by me. After sponsoring a cricket team, the client got back to me and asked for a banner designing. This is an American 1940s type café, that loves polkadots, and putting smiles on people’s faces.

Considerations: Consider the branding of the café, and making it look in keeping with this. Also consider scale, and how large a banner will be, also how far away people will be to see it. What information is most important to go on it?

Mandatory Requirements: Research into the appropriate areas – Look into current sponsor banners and how much information they have on them. Make sure its appropriate for the target audience and the café itself.

Target Audience: The target audience for this are people who enjoy visiting cafes. But also people who watch cricket, as this is where the banners will be, around the cricket pitch.

Tone of Voice: Fun, in your face, cheeky.

Deliverables: A banner size 2ft by 8ft JPEG