Clear Water Bill.
After creating the logo and thinking through the concept, I thought that I would be able to take this brief further. I could do this by showing the examples of how my concept would work with my branding. I have decided that a water bill would be appropriate. It would be a good way to show how the relationship between the customer and the company has been improved from the current water suppliers. It will also show the information graphics about the water usage better than just saying that there will be information graphics.
Even though this was a branding and concept brief, I thought that because of the amount of time we had, I could push it a little bit further than just branding and a concept. Creating an example of a bill will demonstrate the relationship that the water supplier Clear Water would have with the customer better than if I were to just say it. There was confusion about if we were to have a presentation for this or not. Therefore I decided that I should make design boards so that if we have to hand them in, they can speak for themselves.
I am really happy with what I came up with for this brief, I think that it is a little bit different to what is already out there. And I really think that it is important to create a good relationship between the customer and the company, as no water company offers a personal experience. If I were to do this brief again, I would take more advantage of the time which we were given, and put more time aside to do this brief, as I enjoyed doing it, and like the outcome.