Overall I think that this works really well for a water supplier. It is more interesting with the colour use and not being too cliche and the same as whatever is out there already using blue. This will stand out from the rest of the water suppliers, which was my aim for this brief. The concept for my water supplier is to create a better relationship with the customers. And create more awareness for them about where their money is going and how much they are paying, as I currently think that people just pay their water bill becasue they have to. A water supplier isn't something that someone chooses. It is something that is chosen by the areas you live in. The concept is that you can't chose your water supplier, but you can chose how you use your water.