RayNite Brief

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: RayNite BRIEF NUMBER: Brief 15 Brief: Create branding and identity for a new costume clothing shop specifically for events and festivals. Background: The festivals that the RayNite will be making clothes for are festivals like the Burning Man for example. The clothing should be of a very high quality, also there will be LED versions of each of the outfits, but it will be quality, this is so that when it starts to move into the night, the LED lights can be turned on. Considerations: Consider which of the beers are available to buy in the supermarket, also how to keep a similar brand aesthetic but make them more aesthetically pleasing, and make people pick them up from the shelf more. Mandatory Requirements: Research into the appropriate areas – Look into current costume clothing companies, ones that are very high quality. Also find out more about the brand itself, and the clothing that are being produced. Target Audience: Men and women but predominantly women. They should be quite wealthy and have a lot of exposable income to spend on this really high quality clothing. People who have a love for music and huge festivals Tone of Voice: Free, Glowing, Luxury Deliverables: Logo Business cards Stationery Packaging for clothes Shop signs Shop Ephemera