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Brief:
Create branding and identity for a new costume clothing shop specifically
for events and festivals.
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Background:
The festivals that the
RayNite will be making clothes for are festivals like the Burning Man for
example. The clothing should be of a very high quality, also there will be
LED versions of each of the outfits, but it will be quality, this is so
that when it starts to move into the night, the LED lights can be turned
on.
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Considerations:
Consider which of the beers are available to buy in the supermarket, also
how to keep a similar brand aesthetic but make them more aesthetically
pleasing, and make people pick them up from the shelf more.
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Mandatory Requirements:
Research into the appropriate areas – Look into
current costume clothing companies, ones that are very high quality. Also
find out more about the brand itself, and the clothing that are being
produced.
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Target Audience:
Men and women but predominantly women. They should be
quite wealthy and have a lot of exposable income to spend on this really
high quality clothing. People who have a love for music and huge festivals
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Tone of Voice:
Free, Glowing, Luxury
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Deliverables:
- Logo
- Business cards
- Stationery
- Packaging for clothes
- Shop signs
- Shop Ephemera
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