Create a brand and the identity of a new record company called Wide- Eyed
Records. Also the Merchandise for the company that is necessary.
Producing underground house music, showcasing the music made in Verbier and
Ibiza. Not a regular household name. Found by people who love and enjoy
underground house music, not for commercial use.
Consider the audience and how to connect to them. Consider what printed
ephemera will be needed, and the time scale so that it’s ready in time.
Also look up other current house music producers and record companies to
see how they connect to their audience.
Knowledge on underground house music and other record label brands.
Presentation boards for client.
Underground house music phenatics. Mainly not a brand
that people will find by accident, found by people who know, and people who
Tone of Voice:
Eye catching, fit in but stand out, original, serious
and relaxed aesthetic, to the point.