Adnams Beer Brief

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code: OUGD603	Module Title: Extended Practice	Learning Outcomes:

BRIEF TITLE: Adnams Beer BRIEF NUMBER: Brief 14

Brief: Re-brand and package Adnams beer so that they are more appealing in supermarkets.

Background: The Adnams stores started out as two shops in the Suffolk coastal town of Southwold – both a slingshot away from our famous brewery. This worked brilliantly for around thirty years, and during that time, the economic landscape developed considerably. We wanted to branch out and expand from our home in Southwold.

Considerations: Consider which of the beers are available to buy in the supermarket, also how to keep a similar brand aesthetic but make them more aesthetically pleasing, and make people pick them up from the shelf more.

Mandatory Requirements: Research into the appropriate areas – Look into current beers available to buy in the supermarkets. What other beer packaging looks like and the aesthetic that they have.

Target Audience: Men and women beer lovers, also people who would like to buy a gift of different ales and beers for people.

Tone of Voice: Passion for beer, light hearted with a serious side.

Deliverables: Re-branding and re-packaging for Southwold. Re-branding and re-packaging for Ghost Ship. Re-branding and re-packaging for Broadside. A branded pint glass to go with them.