Wednesday, 29 April 2015

Adnams Beer Rebranding

When going through the supermarket I started to look at the beers and ales, and found that the Adnams beer selection was quite colourful, but not very appealing. Using too many colours sometimes doesn't work very well for the brand. I think that creating alternative packaging for a range of their beers would be better for them and a good brief for me to do, as I am interested in packaging, and haven't done a lot of it this year so far. The beer packaging that I first saw was three different beers called; Ghost Ship, Southwold Bitter, and Broadside. These are the beers that I am wanting to re-brand and package.

Adnams Broadside, 12 x 500ml bottles 6.3% AbvAdnams Southwold Bitter, 12 x 500ml bottles, 4.1% AbvAdnams Ghost Ship, 8 x 500ml bottles 4.5% Abv
These are the actual beers themselves and the packagin/labels that are on them. This is something that I am wanting to change. I think that the colours that have been used don't compliment the brand and the logo. The Logo on the label is slightly different to the actual logo of the brand, this shows that they are willing to adapt their logo slightly for their packaging. This means that if I were to re-do this packaging, I could adapt the logo slightly, although I would like to keep the colours similar to the original so that they are recognised.

Packages Available.
This is the pack I think that I am going to try to re-do. This is becasue these are the three beers that I think need re-doing the most, also because these are the ones that are most accessable in the supermarkets, without ordering fromt the online shop.

This package is also soemthing that I will consider becasue it has the three beears in but actually has a few more aswell. I think that having six beers would work well in a pack, rather than having a pint glass aswell. This is something that I will consider when thinking about htis brief.

When I do the beer packaging, I also need to consider how it will be applied to a keg. This is because it will be the same product, althoguh just packaged differently. This is soemthing that wont be too hard to adapt, this is becasue it will just changing the scale and the layout slightly.

About Adnams.
If you’re new to Adnams Cellar and Kitchen, or just keen to learn a little more about what you can find in our stores and our online shop, then this page should help. If you'd like to find out more about Adnams plc, then this page will help, too.

What we do
Adnams Southwold storeAdnams Cellar & Kitchen started out as two shops in the Suffolk coastal town of Southwold – both a slingshot away from our famous brewery. Southwold has always been a top holiday destination for visitors who loved our stores and our products, so it made sense that we developed a mail order business to send our wines, beers and items of hand-selected kitchenware to our customers by post. This worked brilliantly for around thirty years, and during that time, the economic landscape developed considerably. We wanted to branch out and expand from our home in Southwold.

It was in the summer of 2005 that we opened another store (on the beautiful North Norfolk coast at Holkham) and since then we’ve opened stores across a wide band of East Anglia. For a complete list of our store locations, click here.

During this time of retail expansion, our home delivery service has continued, strengthened by an e-commerce website, where we showcase our wine range and a small selection of kitchenware as well as Adnams-branded products, food and clothing.

Our wines
Adnams French Red and French white wineOur wine range has been shaped and reshaped over many years, as new countries and regions come on board, and as we discover new wineries and talented winemakers. The current range is selected by our Senior Buyer Alastair Marshall, who has been buying wines for Adnams for over 30 years, along with input from Rob Chase. Our buyers seek out distinctive wines from producers with a real passion for their craft. Each wine, as a natural product of its growing environment and the winemaking philosophy of its maker, carries its own story.

We have a core range of wines that make it on to our annual wine list, but these wines are supplemented by one-off purchases that we only have in stock for a month or two. Often these wines are from small producers who don’t have enough wine to supply us for a whole year, or we will buy a small parcel if the wine is of particular interest. Many of our wines are produced using organic or biodynamic methods (these are indicated by a green leaf symbol in our wine list).

Unlike our beers, which are all made in Southwold, we do not make any wines ourselves – we buy from winemakers from all over the world - some of which are bottled under our own label under the Adnams Selection range.

Our Kitchenware
Our website at present displays a small selection of our kitchenware range.

We also have a selection of Adnams clothing and merchandise on the website, ideal gifts for lovers of Adnams and Adnams’ beers. Click here to view our online kitchenware range.

Our Beer & Spirits
Adnams is famous as a producer of top quality beer and hand-crafted spirits. For more information on our beers, click here. Our spirits are made in our distillery that is housed in what was the brewery's old Copper House - hence the name Copper House Distillery. We're proud that many of our spirits have been awarded medals from prestigious competitions across the world. You can find out more about our spirits here.


Our web and mail order service
If you have any questions that are not answered on our website, please call the Adnams team on 01502 727222 Monday-Friday from 9am until 5pm, or send an email to Orders placed by the telephone and the website will take between 3-5 working days to be delivered to you by a third-party courier. For further information on delivery, please click here.
The Brief. 
For this brief I think that it is important to keep the same message for the brand and each of the beers. But also make them more appealing and attractive for the customers, this will increase the sales figures for this beers. I think that I will keep the same colour scheme so that it will relate to the brand when it has finished, and poeple will recognise that it is the same brand, just with a more pleasing aesthetic. Moving on from this I am going to start working on what I will be doing for my packaging. Also which pack I am going to create, the three beer bottles with the pint glass or the six beer bottles. Another thing would be to look at more beer packaging and labeling in the supermarket, so that I can see what others are going for in the market.

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