The Pink Teapot Brief

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code: OUGD603	Module Title: Extended Practice	Learning Outcomes:

BRIEF TITLE: The Pink Teapot BRIEF NUMBER: Brief 11

Brief: Create a sponsor banner to advertise the café.

Background: The branding and printed ephemera produced for this café, has already been previously produced before by me. After sponsoring a cricket team, the client got back to me and asked for a banner designing. This is an American 1940s type café, that loves polkadots, and putting smiles on people’s faces.

Considerations: Consider the branding of the café, and making it look in keeping with this. Also consider scale, and how large a banner will be, also how far away people will be to see it. What information is most important to go on it?

Mandatory Requirements: Research into the appropriate areas – Look into current sponsor banners and how much information they have on them. Make sure its appropriate for the target audience and the café itself.

Target Audience: The target audience for this are people who enjoy visiting cafes. But also people who watch cricket, as this is where the banners will be, around the cricket pitch.

Tone of Voice: Fun, in your face, cheeky.

Deliverables: A banner size 2ft by 8ft JPEG