The Syfy
UK brief started as a huge challenge for me as I wanted to explore into more
than just creating a printed campaign. As I had just completed a small
animation for another brief I thought that this would be a really good
opportunity to do this. Also after researching into the brief, I think that the
most appropriate method of creating a campaign and adverts for the brand would
be to create a video or animation. This is something that took quite a long time
but it was definitely worth it.
The skills
that I have developed during this brief was definitely working out how to set
up files for an animation, also using After Effects. This is a skill that I
have always wanted to develop, after doing this I have realised that I would
love to do more animation. Also that I don’t think that anyone has to choose
one path to go down in graphic design as there is a huge relationship between
print and digital that I would like to explore more. I think that due to the
fact that this was my first real animation designed, that I should have practiced
a lot more, although I am happy with it. If I were to do the brief again I
would make the animation slightly shorter/quicker, so that it all moves
slightly faster than it currently does.
The
outcome for this brief and the concept is very relevant for the brand and the target
audience. This is strength in the animation and the brief. It highlights
everything that the brand stands for, and attracts the right target audience,
delivering the most direct message whilst still allowing their imagination to
run wild. This is the intention of the TV advert.
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