Logo and Concept Ideas.
After a couple of meetings with my group we all decided that we have a direction for the concept. The idea that the North is progressing, launching, growing, getting better. This is what we have decided to go for, although we need more of a solid and definite idea for when we take it to the dba workshop day. I started to look into the idea of the North launching, and how it was getting bigger and better. I also like the idea of using a compass and finding the North, showing people that they can find their way up North.
The first thing that I thought about when it comes to launching is obviously a rocket. This is what I am going to move forward with, trying to come up with a simply logo of a rocket.
Using a compass is a really good idea, it lead me to start thinking about people finding their way to the North. Having our tag line as 'Find your way...', I think that this would suit our brand really well. It could also work really well with the first logo that we all started to work on that Sarah G did.