Year Book Pitch Brief

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: Yearbook Pitch BRIEF NUMBER: Brief 9 Brief: Create a concept, and examples for the Graphic Design yearbook for a presentation pitch. Background: Each year there is a yearbook made for graphic design, there is also other yearbooks for some of the other courses in college that the graphic designers make too. Considerations: Consider what hasn’t been done before, and what has been missing from the old yearbooks. Also what was successful in the previous yearbooks that need to be included in ours? Also think about how to make the yearbook personal to our year. Mandatory Requirements: Research into the appropriate areas – Look at previous yearbooks. Present well to the groups. Target Audience: The target audience for the pitch are the tutors who are choosing who will be designing for the yearbook. Although the audience for the yearbook is people from the industry, tutors, and us as the final year on graphic design. Tone of Voice: Personal, Professional, Serious, Conceptual. Deliverables: Presentation Concept Examples of colour/type/layout How it will link to the end of year show