Yearbook.
Research.
Choosing to do the yearbook pitch for Graphic Design requires a lot of research. Especially working in a team with others, it is a god way to show your ideas to your group. I started by looking into publications and editorial, looking into what could be included in the yearbook pitch and what would set us aside from the other people pitching.
Examples.
This is an album cover for The Kooks which I find really interesting. I think something that is missing from the previous yearbooks is the personality, having photos of the people in our year on our course would help to put names to faces. Showing the people would be a good idea, this is on of the main things that I thought should be included in the yearbook, some personality.
The colours in this piece of information graphics work really well together, I think that they would be good colours to use. As well as the colours that work well I think that having some sort of information graphics in the yearbook could work well, having a bit of personality alongside information graphics could create a good balance between the two and work well.
I also decided to look at some layouts for the yearbook, potential layouts that have been used before, although I think that having larger images would be a better idea, with less text.
Also I thought about the finishes that could be included, as the yearbooks budget is apparently quite high, and the printers can do many different finishes. Therefore having a a die cut from cover revealing the inside underneath could look really aesthetically pleasing.
Something that I had never thought about before is packaging the yearbook, this could be something that separates ours from the rest. Using a good quality stock to form a publication package could work well, although this may be a waste of stock and materials, this is just a suggestion though.
Including something that works interactively rather than it being just plane will help the reader connect with the audience and with the yearbook itself. Again this is just an idea, although I don't think that it should be something like this example as it would be more suited to fine art than graphic design.
Again like the blue and black piece of information graphics the colours work really well together, the information graphics and the layout works really well. The aesthetics of this publication is what is so impressive, and it is works really well as a whole. This is what we need to go for when deciding on layouts and aesthetics of the year book for the pitch.
This is another example of how the finish of a die cut cover could work, and how to optimise the efficiency of it. Having a fold out cover could also work well.
I started to think about having a fold out in the publication, but I think that this wouldn't work very well for a large publication. I don't think that it would be very appropriate for a yearbook, although I think that it is something that I could use for another publication, as I think that the layout of it and the way that it works is really good.
The layout of this publication is so relevant to the year book that we are trying to go for. Having a images in the publication would make the year books more personal, but keeping a consistency of colour throughout is aesthetically pleasing. So with our colour scheme we could put a coloured opacity filter on them all so that they have the same aesthetic and colour throughout.
This publication is so personal, it includes lots of different pictures, although wouldn't show off the work very well. Although seeing things like this have influenced my idea of the year book. It has made me think about the different bindings and finished that could be used, rather than just applying a different layout.
All of these things are things that I am going to take to my group and discuss with them. This is so that even if the idea sounds silly at the time, it may lead someone else to thinking of something that will work really well for the year book pitch.
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