For this brief I will be re branding and making the packaging and labels for the Adnams beers that are available in supermarkets. Also after looking further into the brand and what works well for sales in supermarkets, I am also going to be creating a gift pack for the three main beers that are sold in store. This includes three beers and a pint glass;
After creating the front and back label I realised that the colours didn't exactly match the original colours in the labels in the current bottles. Therefore I decided to make a colour match to the current packaging and make them slightly brighter, this is so that they stand out more on the shelves, also so that they are lifted from the bottles slightly more. This is because the bottles are very dark.
Overall I think that the label designs work really well and that they are so much more aesthetically pleasing than the current Adnams beers. This is something that works well as a set, but also work well on their own, therefore if some supermarkets don't have all of the beers they would still work on their own.