Both Mel and I decided that we wanted our logo to be quit plain, and
stick to the colour plan. Whilst doing this we want to include patterns
for each section of the menu. This is so that the milkshake flavours and
jars will all have a printed pattern on the label. Therefore I decided that I would start to think about each of the flavours and which patterns I am going to make for each, whilst Mel is working on the wall and table menus. We decided that we want to pattern to be mostly outlines and vector illustrations. Also the pattern is to be used as a background thing rather than the focus of anything in the milkshake bar.
Overall I am really happy with the patterns, they work really well together, and I think that the labels will benefit from these a lot. I also think that having a subtly pattern in the background of things, or from the back/inside of things is very fitting with this brand. As Spilt Milks aim is to sell milkshake but also to bring people together socially. WE will do this using social networking, having games and competitions in store and getting people to drink/eat in, instead of most milkshake shops which try to sell a lot and don't really have a comfortable environment for people to sit in.