I think that it is important when thinking about doing branding for a milkshake bar to find out what other milkshake bars offer. For example looking into the menus and what flavours are included and how they are presented. I have been doing some primary research and some of the milkshake bars around the Leeds area where we will be suggesting our milkshake bar would be weren't presented very well.
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Looking at these menus it is clear that they have a tone of voice that is quite fun from what they have wrote, although I don't think that it comes across very well visually on the website. This has made me think about the fact that Mel and I need to establish a tone of voice for our Milkshake bar before we start designing. We have already decided that we would like the brand to be quite fun but not too over the top in the way that it looks, although we never decided on the tone of voice of how the brand will come across to others. For example speaking directly to the audience through quotes e.c.t.
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This is a much nicer looking menu, more simple than the other menus that I have found. This might be better for us, as we aren't wanting out menus to be too complicated. Also I love the idea of pre made milkshake names, ones that are popular, so that someone could come into the bar and see that these are our top ten best sellers and just decide to go for one of them. This is something that I really want to do with the brand. Although it is not my job to do the menus, I will suggest creating some information graphics or something to go along with the wall menus.
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Looking into all of these things to do with the milkshake bar and what will be needed for the menus and the wall art is important. As I really think that having a specials board so that people can just order from there if they cant make their mind up about what milkshake they are actually wanting.
I think that it is important to do more primary research on milkshake bars by visiting a few more, just to see what they are like and find another gap in the market and what me and Mel can do to improve the experience.
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