As Adnams beer is available in supermarkets, I think that it would be a good idea to go to the local supermarkets so that I can see what there is in the shops right now, and how it need to stand out, with doing something that someone else has already done.
As well as all of these beers I also found a set in Cost-Co, which is the main reason why I decided to re-brand a beer, as the packaging and the overall appearance of the beers look amazing. This is something that I am trying to go for with my re-brand of Adnams.
From all of this research I have learnt a lot, from looking at what can be expected to see in the supermarkets and online. As Adnams is a beer brand which is sold in the supermarket, I will need it to be relevant for supermarkets. I think that using just one colour in for each of the beer bottles wold work better than having lots of different colours as it is too distracting. The Adnams beer is quite illustrative and colourful, which I think that I will keep the similar concept of each of the beers, but change the amount of colour and use opacities, change the illustration style and maybe adapt the logo, as I think it is hard to get something that will go well with the logo. Colour is an aspect that stands out to most people first and leaves a huge impression on them, this is one of the biggest things I am taking from this research.