The
branding for Wide Eyed Records went really well. The idea of creating a brand
that shows something new and fresh, but also like a wonderland, works really
well for Wide Eyed. The brand itself is fresh and new this reflects in the
logo. After doing this brief the client came back and wanted more merchandise
doing, and wanted to expand his brand online and create an online presence. The
range of merchandise created was appropriate and the client was happy with it
all. If I had more time on this brief I would have suggested producing record
sleeves and vinyl labels for when he starts to get his vinyl’s made for his
tracks, although he said that he would always come back when he needs something
else designing. I am really happy with the branding itself I think that it
really suits the concept of the brand and works really well. More than that the
client loves it and the reaction towards the record company have been amazing.
Wide Eyed Records has now made onto beatport, which is for online underground
house music, something that the client has been trying to get on for a long
time, but it needed to be established, have a brand and artwork first. This
shows how successful the branding has been.
As well as
this it has lead to many other people approaching me about branding their new
businesses after seeing the Wide Eyed branding, such as RayNite. Also creating
the event posters for clubs in Verbier which Wide Eyed were appearing at. These
were great opportunities, as I was then invited to Verbier to the launch party
and visit the club, which I had been doing promotional posters for. Wide Eyed
is a Record company that I will stay in touch with and always be a part of, the
client suggested that he would always come to me for any design work needed.
Having this as a live brief allowed me to experience working with a client and
working to someone else’s needs. It has given me a lot more experience with
working with clients and open doors to other opportunities.
Overall I
am really happy with what has been produced for Wide Eyed Records, also the
positive feedback and opportunities that have come from it has been great. I
have gained a range of skills for working with clients and how to handle
decision making, but also it has allowed me to see how much I enjoy building a
brand. If I were to do this brief again, there isn’t a lot I would change,
although maybe some decision making on changing some of the materials I used
for things like the caps. They didn’t heat press well; therefore I would have
tried to get them sowed on in the first place. But this was development for the
process, and I would have done everything else the same way, as it works well.
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