For this brief both Mel and I distributed the jobs evenly, this is so that we can get the most amount out work done and use our time efficiently. Some of my jobs were to produce the coasters for the milkshakes, so that if people wanted to eat/drink in, they can sit at a table and their milkshakes would go on the coasters. Also another job of mine is to produce the loyalty cards for Spilt Milk.
For the coasters I am wanting them to follow the brand guidelines. I want them to reflect the actual brand rather than reflect the patterns used for the chocolates, sweets, fruit or cakes. The brand has a stripe pattern to it which is found on the back of a lot of the products and ephemera. This is something that I want to include in the coasters on either the front or the back. I want to coasters to be very lighthearted and consist of quotes and type only. The quote on them should be playful like the brand and share the brand colours and messages.
I have worked out that the stripey pattern doesn't work well on the front of the coasters, this is because if the type, and the fact that it doesn't read well with the stripes on the front. Therefore I think that keeping the stripey print to the background of the coasters, like it is on the menu and the takeout milkshake cups too.
Loyalty cards are quite an important thing to have in a milkshake shop. It does encourage people to come back as well as having a really nice milkshake. I think that it is important to keep the design for the loyalty card, keep it within the same aesthetics of the brand itself, using the stripes as the back of the loyalty cards will do this.