Brief: To design and produce the branding
and some packaging for a new (first in a franchise) Milk Shake bar in the
centre of Leeds.
Background: The Milk Shake bar will be located in a great
spot in the City Centre on Briggate. It is the first shop to open in what
will hopefully be a fun and exciting chain across other towns and cities in
Yorkshire. Spilt Milk is a down to earth and relaxed brand that offers a
range of tasty milk shakes and treats that can be enjoyed in the bar which
is a comfortable and relaxed environment – perfect or social dates and
catch ups or even a quick treat at lunch time.
Considerations: Spilt Milk is a friendly brand and should be
reflected in the visual identity and general aesthetic of the Milk Shake
Bar. The bar will sell milk shakes to have in or take out and small treats
like cookies and sweets so this should be something to consider when
thinking about the packaging and labels that needs to be produced. With the
Spilt Milk being a new brand and bar, it is important that this is
communicated through the branding.
Consider the audience and what will appeal to them.
What might they look for in a new brand? What will entice them? What will
make them choose Spilt Milk over another option.
If possible, some sort of
phrase would good?
Mandatory Requirements: Research into the appropriate areas – food and
drink, branding, packaging and location. Design work and development. Final
products – range of packaging and branding appropriate for the visual
Men and women aged 16 – 25
who will enjoy being in a social environment and the products available for